Good afternoon. The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Commercial Services industry.
With that, I’m excited to share some of our success in the Commercial Services industry with new Industrial & Manufacturing clients.
To do this, We analyzed 53 other industrial & manufacturing services we work with in omni-channel advertising to see what was working for them.
My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
In social advertising, we are creating new social interaction for our industrial & manufacturing clients through facebook and instagram ads.
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM).
Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads.
In terms of recent success, in just the past 90 days, we've delivered 16 million impressions that garnered 141 thousand clicks for the 53 industrial & manufacturing clients I chose.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Industrial & Manufacturing Services Results Guide
Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Included results for Industrial & Manufacturing:
Connected TV - Benchmark Completion Rate of 95.70%
OTT - Benchmark Completion Rate of 90.40%
Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Industrial & Manufacturing:
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.23%
Mobile Interaction
Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Included results for Industrial & Manufacturing:
Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.19%
Social Interaction
Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Included results for Industrial & Manufacturing:
Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.43%
Video Interaction
Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Industrial & Manufacturing:
Video Pre-Roll - Benchmark Click-Thru-Rate of 1.61%
YouTube - Benchmark Completion Rate of 59.21%
Lead Generation
Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Included results for Industrial & Manufacturing:
Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 5.41%
Good afternoon,
My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Commercial Services industry.
With that, I’m excited to share some of our success in the Commercial Services industry with new Industrial & Manufacturing clients. To do this, We analyzed 53 other industrial & manufacturing services we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
Social Interaction
In social advertising, we are creating new social interaction for our industrial & manufacturing clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Lead Generation
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Audience Engagement Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
In terms of recent success, in just the past 90 days, we've delivered 16 million impressions that garnered 141 thousand clicks for the 53 industrial & manufacturing clients I chose to feature here.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Email yourself a copy of the script
What's Working Script...
What sets Lee/Amplified apart?
Many of our clients and prospective clients, especially in the Commercial Services industry ask us what sets Lee and Amplified apart from other agencies?
The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.
Let's take a look at what's working well for our Industrial & Manufacturing clients:
Social Interaction
Facebook and Instagram ads
We're helping our Industrial & Manufacturing clients create social interest and engagement for their ad messages through Social Advertising advertising.
On average, we're delivering 455,261 Facebook and Instagram ads impressions per campaign, leading to 6,504 clicks with 1.43 Click-Thru-Rate.
Lead Generation
Pay-Per-Click (SEM)
We're helping our Industrial & Manufacturing clients create new leads through Search advertising.
On average, we're delivering 49,621 Pay-Per-Click (SEM) impressions per campaign, leading to 2,685 clicks with 5.41 Click-Thru-Rate.
Audience Engagement
Targeted Banner Ads
We're helping our Industrial & Manufacturing clients generate clicks on specific ad message and offers through Display advertising.
On average, we're delivering 168,478 Targeted Banner Ads impressions per campaign, leading to 382 clicks with 0.23 Click-Thru-Rate.
Video Interaction
Video Pre-Roll
We're helping our Industrial & Manufacturing clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.
On average, we're delivering 105,471 Video Pre-Roll impressions per campaign, leading to 1,702 clicks with 1.61 Click-Thru-Rate.
YouTube
We're helping our Industrial & Manufacturing clients attract engaged video viewership and clicks through advertising on Video advertising.
On average, we're delivering 78,894 YouTube impressions per campaign, leading to 24 clicks with 59.21 Completion Rate.
Mobile Interaction
Mobile Location Targeting
We're helping our Industrial & Manufacturing clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.
On average, we're delivering 92,514 Mobile Location Targeting impressions per campaign, leading to 171 clicks with 0.19 Click-Thru-Rate.
Branding & Awareness
Connected TV
We're helping our Industrial & Manufacturing clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.
On average, we're delivering 34,084 Connected TV impressions per campaign, leading to 32,620 completions with 95.70 Completion Rate.
OTT
We're helping our Industrial & Manufacturing clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.
On average, we're delivering 74,674 OTT impressions per campaign, leading to 67,502 completions with 90.40 Completion Rate.
Streaming Audio
We're helping our Industrial & Manufacturing clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.
On average, we're delivering 16,701 Streaming Audio impressions per campaign, leading to 16,581 completions with 0.00 Click-Thru-Rate.
Creative Gallery
QikVid Pro
Client Results
Trost Plastics
Pay-Per-Click
85,975 impressions
5,824 clicks
6.77% Aggregate CTR
Want to learn more about Trost Plastics? Contact Betsy Economon
beconomon@post-dispatch.com
Osseo Plastics
Pay-Per-Click
130,322 impressions
8,396 clicks
6.44% Aggregate CTR
Want to learn more about Osseo Plastics? Contact Devin White
Devin.white@lee.net
Aggieland Metalworks
Pay-Per-Click
43,409 impressions
2,285 clicks
5.26% Aggregate CTR
Want to learn more about Aggieland Metalworks? Contact Elizabeth Sturges
elizabeth.sturges@theeagle.com
Honeywell Nebraska City
Social Ads
329,573 impressions
12,920 clicks
3.92% Aggregate CTR
Want to learn more about Honeywell Nebraska City? Contact Barb Nekolite
bnekolite@fremonttribune.com
Kimberly-Clark
Social Ads,Streaming Audio,Targeted Display
53,163 impressions
1,836 clicks
3.45% Aggregate CTR
Want to learn more about Kimberly-Clark? Contact Jacqui McFarland
Jacqui.McFarland@tulsaworld.com
Hankscraft
Pay-Per-Click
92,791 impressions
3,057 clicks
3.29% Aggregate CTR
Want to learn more about Hankscraft? Contact Shawn Wenkman
swenkman@wiscnews.com
Dakotaland Transport INC
Social Ads
281,023 impressions
7,530 clicks
2.68% Aggregate CTR
Want to learn more about Dakotaland Transport INC? Contact Anne Armstrong
Anne.Armstrong@lee.net
Culpitt Roofing
Pay-Per-Click,Social Ads
177,084 impressions
4,113 clicks
2.32% Aggregate CTR
Want to learn more about Culpitt Roofing? Contact Alex Wasieleski
alex.wasieleski@lee.net
Insulation Pros
Social Ads
89,488 impressions
2,075 clicks
2.32% Aggregate CTR
Want to learn more about Insulation Pros? Contact Jessica Guntli
jguntli@post-dispatch.com
MTW Attachments
Pay-Per-Click,Social Ads
229,783 impressions
4,787 clicks
2.08% Aggregate CTR
Want to learn more about MTW Attachments? Contact Devin White
Devin.white@lee.net
Dempsey Wood Products
Pay-Per-Click,Social Ads,Targeted Display
437,220 impressions
7,742 clicks
1.77% Aggregate CTR
Want to learn more about Dempsey Wood Products? Contact Cindy Hudson
chudson@timesanddemocrat.com
Pinnacle Container Services
Pay-Per-Click,Targeted Display
37,438 impressions
642 clicks
1.71% Aggregate CTR
Want to learn more about Pinnacle Container Services? Contact Trey Fowler
tfowler@bristolnews.com
Asphalt Paving & Concrete
Pay-Per-Click,Targeted Display
357,779 impressions
3,846 clicks
1.07% Aggregate CTR
Want to learn more about Asphalt Paving & Concrete? Contact Jessica Guntli
jguntli@post-dispatch.com
Pratt Industries Humboldt
Mobile Location Targeting,Pay-Per-Click,Pre Roll,Targeted Display
629,136 impressions
6,726 clicks
1.07% Aggregate CTR
Want to learn more about Pratt Industries Humboldt? Contact Karen Robinson
krobinson@cumberlink.com
EK Machine
Mobile Location Targeting,OTT,Pre Roll,Social Ads,Streaming Audio,Targeted Display,YouTube
720,791 impressions
7,192 clicks
1.00% Aggregate CTR
Want to learn more about EK Machine? Contact Kara Premo-Rake
kpremo-rake@wiscnews.com
Stellar Industries
Targeted Display
16,646 impressions
153 clicks
0.92% Aggregate CTR
Want to learn more about Stellar Industries? Contact Tricia Wilderman
tricia.wilderman@globegazette.com
Summerford Trucking
Mobile Location Targeting,Pay-Per-Click,Pre Roll,Social Ads,Targeted Display
3,856,411 impressions
29,157 clicks
0.76% Aggregate CTR
Want to learn more about Summerford Trucking? Contact Sam Williams
sam.williams@dothaneagle.com
Gruber Manufacturing
Pay-Per-Click,Pre Roll,Targeted Display,YouTube
911,333 impressions
5,576 clicks
0.61% Aggregate CTR
Want to learn more about Gruber Manufacturing? Contact Rob Kilbury
Rob.Kilbury@iowafarmertoday.com
pratt vandalia oh
Mobile Location Targeting,Pre Roll,Targeted Display
136,623 impressions
828 clicks
0.61% Aggregate CTR
Want to learn more about pratt vandalia oh? Contact Karen Robinson
krobinson@cumberlink.com
Atlantic Corrugated Box Co
Targeted Display
21,144 impressions
124 clicks
0.59% Aggregate CTR
Want to learn more about Atlantic Corrugated Box Co? Contact Michelle Gillison
mgillison@timesdispatch.com
Dothan Industrial Hardware
Pay-Per-Click,Targeted Display
293,240 impressions
1,564 clicks
0.53% Aggregate CTR
Want to learn more about Dothan Industrial Hardware? Contact Kim Hewett
khewett@dothaneagle.com
Colbert Packaging
Targeted Display
26,024 impressions
131 clicks
0.50% Aggregate CTR
Want to learn more about Colbert Packaging? Contact Nick Iacona
Nick.Iacona@lee.net
Pratt Industries Carlisle PA Corrugating
Mobile Location Targeting,OTT,Pre Roll,Targeted Display
493,278 impressions
2,439 clicks
0.49% Aggregate CTR
Want to learn more about Pratt Industries Carlisle PA Corrugating? Contact Karen Robinson
krobinson@cumberlink.com
Polyguard Vaults
Targeted Display
35,085 impressions
163 clicks
0.46% Aggregate CTR
Want to learn more about Polyguard Vaults? Contact Amy Packham
amy.packham@magicvalley.com
Sukup Manufacturing Co
Targeted Display
18,782 impressions
87 clicks
0.46% Aggregate CTR
Want to learn more about Sukup Manufacturing Co? Contact Tricia Wilderman
tricia.wilderman@globegazette.com
Harris Golf Cars
Targeted Display
30,029 impressions
134 clicks
0.45% Aggregate CTR
Want to learn more about Harris Golf Cars? Contact Nick Iacona
Nick.Iacona@lee.net
Blackhawk Engineering LLC
Targeted Display
29,210 impressions
115 clicks
0.39% Aggregate CTR
Want to learn more about Blackhawk Engineering LLC? Contact Kelly Balvanz
kelly.balvanz@wcfcourier.com
3M
Targeted Display
16,578 impressions
63 clicks
0.38% Aggregate CTR
Want to learn more about 3M? Contact Tricia Wilderman
tricia.wilderman@globegazette.com
smart sand inc
Targeted Display
46,110 impressions
175 clicks
0.38% Aggregate CTR
Want to learn more about smart sand inc? Contact James Meadows
James.Meadows@lee.net
All Metal Roofing FL
Pay-Per-Click,Targeted Display
538,952 impressions
2,017 clicks
0.37% Aggregate CTR
Want to learn more about All Metal Roofing FL? Contact Kim Hewett
khewett@dothaneagle.com
Kuhn North America
Mobile Location Targeting
45,655 impressions
171 clicks
0.37% Aggregate CTR
Want to learn more about Kuhn North America? Contact Jared Felix
jfelix@madison.com
Sibanye-Stillwater
Targeted Display
24,507 impressions
91 clicks
0.37% Aggregate CTR
Want to learn more about Sibanye-Stillwater? Contact Mandy Schilling
mschilling@billingsgazette.com
Pittman Oil Company
Targeted Display
32,637 impressions
119 clicks
0.36% Aggregate CTR
Want to learn more about Pittman Oil Company? Contact James Meadows
James.Meadows@lee.net
Ash Grove Cement
Targeted Display
50,538 impressions
178 clicks
0.35% Aggregate CTR
Want to learn more about Ash Grove Cement? Contact Todd Rickman
Todd.rickman@helenair.com
Insulfoam
Mobile Location Targeting,Pay-Per-Click,Targeted Display
706,522 impressions
2,344 clicks
0.33% Aggregate CTR
Want to learn more about Insulfoam? Contact Matt Bechtel
matt.bechtel@lee.net
Westrock
Targeted Display
90,184 impressions
287 clicks
0.32% Aggregate CTR
Want to learn more about Westrock? Contact Carrie Champlin
cchamplin@wiscnews.com
Priority Medical
Mobile Location Targeting,Targeted Display
226,357 impressions
692 clicks
0.31% Aggregate CTR
Want to learn more about Priority Medical? Contact Amanda Long
along@journalstar.com
Raymond Corporation
Streaming Audio,Targeted Display
61,056 impressions
189 clicks
0.31% Aggregate CTR
Want to learn more about Raymond Corporation? Contact Shane Brown
sbrown@qconline.com
Woodharbor Custom Cabinetry
Targeted Display
76,069 impressions
226 clicks
0.30% Aggregate CTR
Want to learn more about Woodharbor Custom Cabinetry? Contact Tricia Wilderman
tricia.wilderman@globegazette.com
Zoetis
Mobile Location Targeting,OTT,Social Ads,Targeted Display
372,457 impressions
1,065 clicks
0.29% Aggregate CTR
Want to learn more about Zoetis? Contact Amanda Long
along@journalstar.com
Sarandi Manufacturing/Standout Arts
Mobile Location Targeting,Targeted Display
465,912 impressions
1,284 clicks
0.28% Aggregate CTR
Want to learn more about Sarandi Manufacturing/Standout Arts? Contact Stephanie Twitty
stwitty@newsvirginian.com
Radius Recruitment
Targeted Display
68,020 impressions
162 clicks
0.24% Aggregate CTR
Want to learn more about Radius Recruitment? Contact Nick Iacona
Nick.Iacona@lee.net
T G Missouri
Targeted Display
75,059 impressions
173 clicks
0.23% Aggregate CTR
Want to learn more about T G Missouri? Contact Michelle Menley
mmenley@dailyjournalonline.com
Colony Brands
Targeted Display
166,911 impressions
372 clicks
0.22% Aggregate CTR
Want to learn more about Colony Brands? Contact Tracy Buccelli
TBuccelli@madison.com
Pratt Industries Wichita KS
Mobile Location Targeting
97,706 impressions
212 clicks
0.22% Aggregate CTR
Want to learn more about Pratt Industries Wichita KS? Contact Karen Robinson
krobinson@cumberlink.com
*Confidential client #46
Targeted Display
1,362,398 impressions
2,798 clicks
0.21% Aggregate CTR
Conductix
Targeted Display
200,764 impressions
425 clicks
0.21% Aggregate CTR
Want to learn more about Conductix? Contact Dayatara Craddock
dcraddock@owh.com
*Confidential client #48
Mobile Location Targeting,Targeted Display
263,504 impressions
504 clicks
0.19% Aggregate CTR
Orangeburg County Development Commission
Targeted Display
406,783 impressions
792 clicks
0.19% Aggregate CTR
Want to learn more about Orangeburg County Development Commission? Contact Kyla Fraser
kfraser@timesanddemocrat.com
Procter and Gamble
Targeted Display
210,177 impressions
353 clicks
0.17% Aggregate CTR
Want to learn more about Procter and Gamble? Contact Nick Iacona
Nick.Iacona@lee.net
Gibbon Packing/American Foods
Connected TV,OTT,Targeted Display,YouTube
253,447 impressions
398 clicks
0.16% Aggregate CTR
Want to learn more about Gibbon Packing/American Foods? Contact Rita Woodside
rita.woodside@kearneyhub.com
Milwaukee Valve
Mobile Location Targeting,Targeted Display
405,851 impressions
633 clicks
0.16% Aggregate CTR
Want to learn more about Milwaukee Valve? Contact Katelyn Bartz
kbartz@madison.com
*Confidential client #53
0 impressions
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